Speakers: Dr. Charlotte Schüßler and Prof. Dr. Dr. Martina Schäfer (Center for Technology and Society (ZTG), Technische Universität Berlin)

Abstract:

Alternative proteins (APs) – ranging from insects or plant-based products to technologies such as precision fermentation or cell cultivation – are proposed as a sustainable response to the challenges of industrial livestock production. 

This webinar presents results from focus groups with citizens on alternative proteins, analysed through a framework of heuristics used to evaluate food technologies: the affect, trust, and natural-is-better heuristics. It also explores how citizens link their attitudes towards APs to broader social contexts, such as generational and class-based differences, and to the role of convenience in food choice. 

Information on the speakers:

Dr. Charlotte Schüßler

Charlotte Schüßler is a postdoctoral researcher at the Centre for Technology and Society (ZTG) of TU Berlin/Germany. Her research focuses on sustainable food systems and sustainable consumption, with a focus on meat, dairy, and alternative proteins.

Prof. Dr. Dr. Martina Schäfer

Martina Schäfer is the Scientific Director of the Centre for Technology and Society (ZTG) of TU Berlin/Germany. She is very experienced in coordinating inter- and transdisciplinary projects and the development of methods for this research mode. She is doing research in the fields of sustainable regional development, sustainable food systems and sustainable consumption.